Ifema Madrid Showcases Dali's Work With Immersive Experience Production

MADRID, SPAIN - OCTOBER 15: Two men look at digitized works during a visit to the exhibition 'Desafio Dali', at IFEMA, on 15 October, 2022 in Madrid, Spain. Desafio Dali is an innovative format to experience art. Through it, you will immerse yourself in the dreams, obsessions and works of the genius Salvador Dali to get to know his life, work and historical context in depth. A tour of more than 2,000 m2 that includes virtual reality, 3D, augmented reality, audiovisuals, micro-mapping and the largest exhibition of the artist's paintings in digital format in the world. (Photo By Ricardo Rubio/Europa Press via Getty Images)