GENERAL ELECTION: PARTY STRATEGIES:

GENERAL ELECTION: PARTY STRATEGIES:; LIB(ITN)/ITN GRAPHICISED SHOTS of Tony Blair (PM) along to podium and SOT - stability or boom and bust - jobs or unemployment - investment in schools or hospitals or cuts GRAPHICISED SHOTS of William Hague MP (Conservative Leader) at podium and soundbites SOT - we're going to lead the commonsense revolution GRAPHICISED SHOTS of Charles Kennedy MP (Lib Dem Leader) at podium and soundbites SOT - our priorities are the people's priorities CMS Copy of 'The Message Poll' flicked thru GRAPHICISED SHOTS of Dr Frank Luntz and comments SOT - cynics may look at this and say 'this is awful, this is evil, it should not happen' - we've got the ability to figure out what each party should say and how they should say it and who should say it Heathrow Airport: EXT BA 747 touching down at airport INT Luntz along thru airport (4 shots) EXT Luntz into black taxi cab INT CAB Luntz using laptop computer CS details on computer screen Dr Frank Luntz interview SOT - our job is to give the candidates the words and phrases to win/ in politics there is no second place Westminster: EXT Luntz out of cab BV Luntz crossing road outside parliament TRACK BESIDE Luntz as along past Oliver Cromwell statue (2 shots) INT Dr Frank Luntz interview SOT - you can have all right issues and right candidates but if you're saying the wrong words you will lose/ it's not enough to be right on the issues anymore you also have to be right on the language Downing Street: EXT 1997 Tony Blair celebrating winning the general election (4 shots) INT Benjamin Wegg-Prosser (Guardian Unlimited - Politics/former aide to Peter Mandelson) interview SOT - the message poll in 97 provided the Labour party a reality check on what the electorate were thinking/ it allowed them to establish what was important to th...