Inside Rapha Racing Ltd.'s Marketing Machine That Helped Make Cycling Cool

A sample machinist irons a fabric sample in the workshop at the Rapha Racing Ltd. headquarters office in London, U.K., on Thursday, Nov. 10, 2016. To keep ahead of the competition, Rapha Chief Executive Officer Simon Mottram says he wants to take cycling from its current status as an almost-fringe pursuit to something far more mainstreamand sell many more $385 riding jackets and $800 leather "race bags" in the process. Photographer: Simon Dawson/Bloomberg via Getty Images
A sample machinist irons a fabric sample in the workshop at the Rapha Racing Ltd. headquarters office in London, U.K., on Thursday, Nov. 10, 2016. To keep ahead of the competition, Rapha Chief Executive Officer Simon Mottram says he wants to take cycling from its current status as an almost-fringe pursuit to something far more mainstreamand sell many more $385 riding jackets and $800 leather "race bags" in the process. Photographer: Simon Dawson/Bloomberg via Getty Images
Inside Rapha Racing Ltd.'s Marketing Machine That Helped Make Cycling Cool
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628701506
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Bloomberg
Erstellt am:
10. November 2016
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Bloomberg
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UK RAPHA
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4000 x 2666 px (33,87 x 22,57 cm) - 300 dpi - 4 MB