Hugh Hefner & Bob Burnquist Film X Games IX Commercial

HOLMBY HILLS, CA - MAY 6: (L to R) Playboy bunny Sheila Levell, Playboy founder Hugh Hefner and Playboy bunny Holly Madison perform a scene during the filming of a commercial for "X Games IX" at the Playboy Mansion May 6, 2003 in Holmby Hills, California. This year's X Games will take place at STAPLES Center in Los Angeles from August 14th through 18th. (Photo by Robert Mora/Getty Images)