Integrated Systems Europe 2024 (ISE) Technology Fair In Barcelona

BARCELONA, SPAIN - JANUARY 30: A logo sits illuminated outside the Google booth at ISE 2024 on January 30, 2024 in Barcelona, Spain. This year the 20th edition of Integrated Systems Europe (ISE) is being held, the sixth in Barcelona. The hall occupies the entire surface of the Fira Gran Via exhibition center with 82,000 square meters, 30% more than last year. This year there are 1,340 exhibitors and more than 90,000 visitors are expected to attend. (Photo by Cesc Maymo/Getty Images)