Pink Shirt Day Anti-bullying Campaign

TORONTO, ON - FEBRUARY 3: A wave of kindness is sweeping through York Region in a 30-day anti-bullying campaign challenging all Canadians to perform acts of kindness and share their stories online. Students, families, business people and community leaders are among those performing daily good deeds in the "Say My Name Canada" project started by Newmarket singer/songwriter and educator Glenn Marais as a positive, proactive antidote to social isolation and bullying. (l-r) Grade 11 student Maddy Noble, Lynnette Rumble co-founder of Positive Classrooms, Glenn Marais also a co-founder of Positive Classrooms and grade 8 student Peter Cardillo pose for a photograph in the hallway of Huron Heights Secondary School where they filmed an anti-bullying video. February 3, 2015. The challenge, which grew out of a kindness-based "Positive Classrooms" program Marais developed, culminates in the Feb. 25 (national Pink Shirt Day) release of a video of an anti-bullying song Marais wrote. The video was made with high school bullying victims. (Carlos Osorio/Toronto Star via Getty Images)