Whole Foods Launches Produce Rating System To Highlight Environmental Impact

SAN FRANCISCO, CA - OCTOBER 15: A sign showing a the new Responsibly Grown rating system is displayed in the produce section at a Whole Foods market on October 15, 2014 in San Francisco, California. Upscale grocery chain Whole Foods Market launched a ratings program for fruits, vegetables and flowers that is intended to inform consumers about how the produce was grown, the environmental imapct and treatment of the workers wh produced it. The program is called "Responsibly Grown" and will label fruits and vegetables as good, better, or best, depending on growing conditions. (Photo by Justin Sullivan/Getty Images)